Product Design Lead

I'm a Lead Product Designer specialising in mobile UX, product strategy and behavioural design for regulated industries including superannuation, banking and energy. My work helps people understand complex financial and service decisions in products used by millions.

I help organisations turn complexity into clarity, and clarity into action.

View case studies →

Known for

  • Product strategy
  • Fintech services UX
  • Complex self-service journeys
  • Behavioural Mobile UX
  • Measurable product impact
Trusted by
ANZ
Commonwealth Bank
AustralianSuper
NAB
Measurable impact
25×
Engagement growth
300K → 7.6M interactions
15M+
Investment interactions
Performance graph feature
700%
BPAY View growth
Registrations increase
45%
Concessional applications
Successful submissions

Case Studies
  • Person holding a smartphone displaying financial app with income and expense details.

    Helping members use mobile to access, understand and act on their super with more confidence.

    Read AustralianSuper →
  • Smartphone displaying Energy Australia concessions page with various health care and concession card options.

    Making concession eligibility easier to understand, so customers could complete regulated applications with less friction.

    Read EnergyAustralia →
  • Close-up of a smartphone displaying a notification from CommBank about a new bill from Water Company, with the time 09:00 on March 21.

    Using mobile bill-payment moments to help customers stay ahead of bills and avoid unnecessary fees.

    Read CommBank →
Approach
Translate
complexity into clarity
Lead
with measurable outcomes
Apply
design grounded in data and people
Foster
cross-disciplinary collaboration
Empower
at scale
Communicate
design decisions with clarity and confidence