ENGAGEMENT · TRUST · SCALE
Transforming Mobile Engagement
Repositioned the app as the primary digital channel for 1M+ members — growing interactions 25x.
Key insight
Super was invisible.
Rich interactive data made it real
Before
After
Super felt distant
→
Actively managing
Avoided decisions
→
Confident, took action
Set and forgotten
→
Acting in the present
Measurable impact
-80%
Time to login
25 → 5 seconds
10pp
Login sucess
85% → 95%
+67%
Weekly sessions
0.9 → 1.5
25X
Interaction growth
300K → 76.M/mo
The problem
Login friction
Biometrics issue
Low clarity
High support demand
Mobile underused
Design & Strategy
Personalised
Firebase messaging
User Testing
Personalised and targetted
Focus on new members
New member access
Full service visibility
Early engagement
Reduced barriers
Rich interactive experiences
Interactive rich data
Build trust through consistency
MVP approach
Phased delivery