Screenshot of financial app showing investment balances, contributions, payments, fees, and estimated returns over several years.
Screenshot of financial app showing investment balances, contributions, payments, fees, and estimated returns over several years.

Confidence

Taking action in super

25× growth in interactions (300K → 7.6M+) and ~5M monthly visits - repositioned the mobile app as the primary experience for over one million members.

Role
Lead UX Designer - AustralianSuper app
iOS and Android

Client
AustralianSuper

Year
2021 -2026

The Problem

Super feels complex, high-stakes, and hard to act on with confidence.

  • Members don’t know what action to take next

  • Decisions feel risky without clear guidance

  • Impact of actions isn’t visible over time

  • Regulation limits advice, increasing uncertainty

What I Did

Led the UX vision and roadmap grounded in member research and behavioural insight.

Set the product direction

  • Identified moments of uncertainty, risk, and low confidence that prevented meaningful member action

  • Focused roadmap decisions on reducing perceived risk at high-stakes decision points

Designed for high-stakes financial decisions

  • Owned end-to-end product design across retirement planning, contributions, investments, payments, and insurance

  • Designed mobile journeys that reduced uncertainty and perceived risk at key decision points

Built clarity in regulated environments

  • Partnered with product, engineering, legal and compliance to ship confidently in a highly regulated environment

  • Translated regulatory constraints into clear, safe, user-centred design patterns

Scaled mobile delivery at pace

  • Scaled a reusable, accessible mobile design system to accelerate delivery and align design and engineering

  • Reduced time-to-release through consistent patterns and shared interaction models

Drove confident member engagement

  • Improved member understanding of actions and outcomes over time

  • Supported more proactive engagement by making consequences, progress, and impact visible

Superannuation is easy to disengage from when progress is invisible.

  • Members struggled to act without seeing how past decisions affected outcomes

  • Making performance and actions visible increased confidence in future decisions

  • Visibility turned long-term planning into present-day action

Key Insight

Impact

Making progress visible unlocked sustained engagement

  • +110% transaction activity
    - friction removed

  • +73% Insurance updates
    - clarity increased

  • +65% Contributions completed
    - effort reduced