BETTER BILL EXPERieNCE - COMMBANK BANKING APP
Redesigning BPAY VIEW to see, track and easily pay bills online
PROBLEM STATEMENT
Managing bills has proven to be difficult task for most and for some, a struggle
Decline in credit rating score due to late payment of bills
Paper bills are now a potential source for identity theft
Late payment fees
ROLE
Lead UX Designer - Commbank app bill registration flow
ACTIVITIES
Sketch out registration flow
Discovery and test to ensure registration engagement
Notifications and reminders strategy
Copy review - Conversational language throughout flow
INSIGHTS
Customers want surety their bill has been paid before registering
Customers prefer to be asked before setting up reminders
Customers want to benefits before sign ing up
RESULTS
Since launch there’s an increase of over 700% of bills paid by BPAY View
Now you know what bills you’ve taken care of and what’s coming up