Product Design Lead
Behavioural mobile UX and product strategy for regulated industries - superannuation, banking, and energy. Fifteen years of work that shows up in products used by millions of people in moments that actually matter.
I help organisations turn complexity into clarity, and clarity into action.
Trusted by
Measurable impact
25×
Engagement growth
300K → 7.6M interactions
15M+
Investment interactions
Performance graph feature
700%
BPAY View growth
Registrations increase
45%
Concessional applications
Successful submissions
Case studies
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![Person holding a smartphone displaying financial app with income and expense details.]()
Helping members use mobile to access, understand and act on their super with more confidence.
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![Smartphone displaying Energy Australia concessions page with various health care and concession card options.]()
Making concession eligibility easier to understand, so customers could complete regulated applications with less friction.
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![Close-up of a smartphone displaying a notification from CommBank about a new bill from Water Company, with the time 09:00 on March 21.]()
Using mobile bill-payment moments to help customers stay ahead of bills and avoid unnecessary fees.
Approach
Translate
complexity into clarity
Lead
with measurable outcomes
Apply
design grounded in data and people
Foster
cross-disciplinary collaboration
Empower
at scale
Communicate
design decisions with clarity and confidence