Agency
Taking action in super
Helping members make confident decisions today — building long term retirement confidence.
Role
Lead UX Designer - AustralianSuper app
iOS and Android
Client
AustralianSuper
Year
2021 -2025
The Problem
Super feels complex, high-stakes, and hard to act on with confidence.
Members don’t know what action to take next
Decisions feel risky without clear guidance
Impact of actions isn’t visible over time
Regulation limits advice, increasing uncertainty
What I Did
Led the UX vision and roadmap grounded in member research and behavioural insight.
Set the product direction
Identified moments of uncertainty, risk, and low confidence that prevented meaningful member action
Focused roadmap decisions on reducing perceived risk at high-stakes decision points
Designed for high-stakes financial decisions
Owned end-to-end product design across retirement planning, contributions, investments, payments, and insurance
Designed mobile journeys that reduced uncertainty and perceived risk at key decision points
Built clarity in regulated environments
Partnered with product, engineering, legal and compliance to ship confidently in a highly regulated environment
Translated regulatory constraints into clear, safe, user-centred design patterns
Scaled mobile delivery at pace
Scaled a reusable, accessible mobile design system to accelerate delivery and align design and engineering
Reduced time-to-release through consistent patterns and shared interaction models
Drove confident member engagement
Improved member understanding of actions and outcomes over time
Supported more proactive engagement by making consequences, progress, and impact visible
Superannuation is easy to disengage from when progress is invisible.
Members struggled to act without seeing how past decisions affected outcomes
Making performance and actions visible increased confidence in future decisions
Visibility turned long-term planning into present-day action