Human-centred digital finance
Specialising in mobile-first UX design to:
dismantle financial barriers,
promote economic well-being
deliver accessible digital experiences
17+ years creating financial experiences that puts people first.
Approach
Translate complex needs into simple, engaging designs
Lead strategic initiatives that deliver measurable outcomes
Apply data-driven, human-centred design to solve real problems
Foster collaboration across interdisciplinary team
Empower 1M+ members with inclusive, accessible experiences
Impact
110%
Increase in transaction activity.
Streamlined experience boosted user engagement.
73%
Growth in insurance updates.
Helping members keep protection up to date.
65%
Increase in contribution completions.
Supporting stronger financial outcomes.
45%
Rise in concession approvals
Improving access for vulnerable members.
Organisations I have worked with
-
Led UX redesigns for CBA's property app and BPAY VIEW that transformed how users understand affordability and manage bills.
-
Transformed how users manage their complete financial picture by designing ANZ goMoney and ANZ Grow's integrated view that brings together banking, savings, and super data in one place.
-
Applied behavioral nudges and progressive disclosure to AustralianSuper's mobile app, building retirement planning confidence for 1M+ members through strategic information delivery.
-
Redesigned EnergyAustralia's concession verification process in My Account, reducing the 40% failure rate that was driving up call center costs and customer frustration
-
-
-
![]()
Affordabiliity
Making financial services accessible regardless of income level - from understanding property affordability to preventing costly payment penalties
-
![]()
Inclusion
Designing for diverse financial circumstances and capabilities - streamlining government concessions and consolidating complex financial data
-
![]()
Planning
Empowering long-term financial security - building retirement confidence through strategic planning tools
